by Jason Savage | Feb 9, 2017 | Thoughts
Reasons Why Your Website Needs a Privacy Policy: Build TrustWhen someone sees that you have a privacy policy, whether or not they read it, there is a subconscious belief that they can trust you.It’s the LawAlmost every state and country, as well as several state-sponsored organizations, requires you to display a privacy policy. If you collect, store, or share personal data like emails, names, or payment info, you need to explain what you plan to do with your visitors’ and customers’ personal data.Make More MoneyResearch has shown that if you are honest and upfront with people who visit your website by providing them with a privacy policy, more of them will do what you want them to do. If you are an e-commerce company, that means that you will make more money with one than you will without one. Even getting people to fill out surveys, forms, and signing up for newsletters is easier with a privacy policy.Fulfill Third-Party RequirementsCompanies like Google and Apple require that you display a privacy policy on your website. Even if you’re not planning on personally collecting sensitive personal data, using a third-party service to collect data or display ads, like with Google Analytics or Adsense, it still means that you’re collecting personal information and the user has a right to be informed.Don’t Get SuedAs a consequence of not abiding by the previous reason, without a comprehensive privacy policy, you risk the probability of being sued. Delta Airlines, SnapChat, Google and many more companies have all faced lawsuits over questionable privacy policies. Whether you own an online website, blog, or mobile app, you should...
